Entreprenerd Media Oy is a company originally founded in Chile, South America, in 2016, as an editorial arm of the public relations agency WowfactorPR.
“Our company is a digital media outlet focused on new businesses, innovation, and technology. We produce written news articles and video stories, along with several video podcasts. Our main audience consists of entrepreneurs and company founders, as well as investors, venture capitalists, and business accelerators across Europe and Latin America. Our content is published in both Spanish and English”, the co-founders Andrea Herrera and Rodrigo “ROP” Villanueva describe.
In 2023 the company’s founders decided to go independent and moved their operation from Chile to Finland with the intention of refocusing their target markets. The move to Finland, precisely to Turku, was a joint decision made by the family.
“We came to Turku in search of a better education for our seven-year-old daughter, Elsa. We had been previously doing research on the best educational systems in the world—ones that are inclusive, open, and where children can develop in a healthy way – and concluded that Finland offered what we were looking for. We then applied to a program through Migri that was intended for remote media workers and soon arrived in the country.”
Six months after arriving to Finland and seeing how quickly their daughter was adapting to the environment, the family decided to stay for good.
“That was when we formally registered the company locally, re-creating Entreprenerd Media Oy. Since then, we’ve been working to become a relevant player in the Finnish and European business ecosystems.”
The company’s goal for the future is to build an international and multicultural network of contacts.
“We believe that Entreprenerd, within a short to medium timeframe, will fully establish itself as an important player in the business, entrepreneurship, and investment ecosystem of Finland, Europe, and beyond. Our media outlet is here to stay—for both present and future generations—as a platform that fosters education, information, and meaningful connections from Finland to the world. Our main differentiator in the markets is that we create high-quality storytelling and narratives, with editorial freedom. We don’t ‘sell smoke’, which is how we journalists refer to content that is overly commercial or driven by marketing campaigns.”
The question of profitability, however, has been a challenge to the company.
“The biggest issue in the running of a media outlet has been the issue of making it profitable enough for us to be able to make a living from the media itself. This is largely due to the fact that currently the global communications industry is going through a downturn, driven by globalization, increasing editorial bias, and a paradigm shift brought about by technology. Anyone with a smartphone and internet connection can become a source of information nowadays. As a result, we’ve had to navigate a range of challenges, such as redefining what type of content to create, which formats to publish in, as well as finding different revenue channels and models.”
Great growth potential in Southwest Finland
“As we are moving past the economic contraction caused by the COVID-19 pandemic, we are beginning to see positive signs of recovery for business development. We are certain that increasing the visibility of all companies in the region is both a priority and a necessity. It’s important that people discover and understand what these companies do and what kind of added value they deliver to the region”, Herrera and Villanueva state.
“It’s essential to think outside the box to take advantage of the region’s strengths, focusing on creating new development hubs, attracting new industries, and embracing emerging trends from this corner of the world. We see that the digital world offers a wide array of opportunities for innovation and development—many of which can be driven right here from Turku—, as well as opportunities to export and import the talent needed to truly stand out.”
Greetings to the Chamber of Commerce and its members:
“Entreprenerd Media Oy would like to send a warm greeting to all members of the Turku Chamber of Commerce! We are truly proud and happy to be part of this great and historic organization. We are confident that, with our skills and capabilities, we together with the other operators can make a meaningful contribution to the development and scaling of businesses in Southwest Finland. So, do consider us as a strategic ally, offering support in communications, strategic information, and multimedia impact—wherever you may need it. Let’s get to know each other and move forward together!